Let’s face it. Getting the press to notice your new food, beverage and kitchenware products isn’t easy. It’s not because food and lifestyle editors aren’t interested in covering what’s new. It’s because they’re extremely busy and can only fit a fraction of what they receive into their day…as well as their pages, websites and blogs.

That’s why face-to-face interactions with food and lifestyle editors at Food Fête media events could very well be the PR tipping point for getting your products noticed. The days of emailing un-targeted press releases to hundreds of food journalists has become nothing more than bothersome spam, and most editors won’t return your phone call unless they already know and trust you.

Food Fête becomes the missing human element making it possible for you and the food media to develop real relationships that go beyond email addresses and voicemail greetings.